The advancement of the artificial intelligence (AI) industry has generated new power demands. As AI data centers emerge globally, from the U.S. to Europe to China, the demand for power lines and power grids has surged to meet electricity supply needs. According to the International Energy Agency (IEA), data center electricity consumption is expected to double by 2026, and global power demand is projected to increase by an average of 3.4% per year. Coupled with factors such as extreme weather, the expansion of renewable energy generation facilities, the aging of transmission and distribution infrastructure, and the growing adoption of electric vehicles, investments in power infrastructure are set to rise significantly. Experts predict that the global power equipment market will enter a massive boom period known as the " Super-cycle" over the next decade. The True Value of K-Transformers Shining in the Super-cycle The power Super-cycle refers to a trend in the power industry characterized by long-term increases in demand and expanded investments. This trend is driving up the demand for highly efficient transformers, which are key equipment ensuring the stability and efficiency of power grids. Transformers play a crucial role in regulating voltage as electrical energy travels from power plants to consumers. Market research firm Market.us forecasts that the global transformer market, valued at USD 68 billion in 2023, will grow at an average annual rate of 6.2%, reaching USD 123 billion by 2033. ▲ Market research firm Market.us forecasts that the global transformer market Source: Market.us (January 2023) As the super-cycle takes hold, transformers from South Korea have become a significant export success. According to the Korea International Trade Association, transformer exports increased by 81.8% year-on-year in the first quarter of 2024, following an 84.1% growth rate in 2022. By July 2024, cumulative transformer exports are expected to reach approximately KRW 1.3786 trillion, which is already 87% of last year's export total. This growth trend is anticipated to continue, with expectations for record-high performance this year. Hyosung Heavy Industries is at the forefront of these achievements. Why Hyosung Heavy Industries' Power Solutions are in Demand Worldwide What makes Hyosung Heavy Industries recognized in the power market? Its outstanding technological capabilities, combined with extensive experience in global projects and sustainable solutions, contribute to this recognition. Currently, transformer trends emphasize sustainability, low noise, and low losses. In these areas, HYOSUNG’s high-efficiency ultra-high voltage transformers and power solutions are among the best in the world. ▲ A new type of transformer insulated with biodegradable plant oil or sustainable synthetic oil (Learn more) Since developing Korea's first 154kV ultra-high voltage transformer in 1969, Hyosung Heavy Industries has led the field by introducing 345kV and 765kV transformers as the first in the industry. Furthermore, it is one of the few transformer manufacturers globally capable of supplying specialized transformers requiring advanced technology, such as plant oil-insulated transformers for enhanced eco-friendliness and phase-shifting transformers for interconnecting grids between countries. As a result, HYOSUNG’s ultra-high voltage transformers are recognized for their performance and capabilities in over 70 countries. The customized solutions, designed, manufactured, and tested to meet the specific regional, industrial, and application needs of each country, have received positive feedback. Since beginning transformer exports in the 1970s, HYOSUNG has participated in large-scale power infrastructure projects in major markets such as the U.S., Europe, and Australia, demonstrating their capabilities even in challenging environments like deserts and saline areas with tailored designs. ▲ Hyosung Heavy Industries' ultra-high voltage transformer factory, 'HYOSUNG HICO,' in the United States. At the Changwon plant alone, more than 7,500 ultra-high voltage transformers have been produced, and the company has expanded its production network by establishing local manufacturing bases in Tennessee, USA, and Jiangsu, China, which is expected to further contribute to the development of the global power grid. Hyosung Heavy Industries is advancing beyond transformer technology into cutting-edge solutions that incorporate Energy Storage Systems (ESS) and High Voltage Direct Current (HVDC) technology, supporting the spread of renewable energy and future-oriented power management. HVDC is a key technology for the next-generation power transmission and distribution market that is set to change the landscape of electricity. In July 2024, the company developed a 200MW voltage-source HVDC, marking the first domestic independent development and becoming the fifth globally to achieve local production of this technology. The power equipment asset management solutions, which combine internet-based information technology and operational technology, ‘ARMOUR’ and ‘ARPS,’ are also gaining attention as sustainable future power systems. ▲ HVDC demonstration facility where Hyosung Heavy Industries is cultivating advanced power technology Hyosung Heavy Industries' Leadership in the Global Power Grid The United States is a major import market for domestic transformers, accounting for 40% of total exports. To improve the aging power grid, the U.S. government announced a large-scale investment plan. Under the Infrastructure Investment and Jobs Act (IIJA), effective from 2021, the government plans to invest USD 1.2 trillion in social infrastructure, including railways, roads, water supply, and power networks, over the next ten years. Hyosung Heavy Industries established a U.S. subsidiary in Pittsburgh in 2001 and has positioned itself as a leading transformer supplier by selling ultra-high voltage transformers. Seizing the opportunity presented by high demand in the U.S., the company secured a production base for ultra-high voltage transformers in Memphis, Tennessee, in 2020. Hyosung Heavy Industries plans to double its production capacity by adding new testing and manufacturing facilities. ▲ Transformer Import Status in the U.S. (based on HS Code 8504.21) Source: Global Trade Atlas (June 2024) Hyosung Heavy Industries' flagship product, transformers rated at 100 MVA and above, are classified as Large Power Transformers (LPT) in the United States, where they account for 90% of local transmission and distribution power. Currently, 70% of the installed LPTs in the U.S. are over 25 years old, which is notable considering that the typical lifespan of a large transformer is around 30 to 40 years. As such, HYOSUNG is devising strategies to target the reinforcement of the power grid and new expansions. India is also the third-largest electricity consumer in the world and suffers from a power supply-demand imbalance. According to the International Energy Agency's "Electricity 2024" annual report, electricity demand is expected to increase by more than 6% per year until 2026. HYOSUNG is positioning India as a strategic hub for the Asian market, expanding its production facilities and establishing a stable supply chain. In 2015, the company set up a manufacturing subsidiary in Pune, Maharashtra, and built a high-voltage circuit breaker GIS factory the following year. This facility was the first circuit breaker plant constructed by Hyosung Heavy Industries overseas, becoming a key base for power infrastructure in India, South Asia, and the Middle East. ▲ In July 2024, Hyosung Heavy Industries became a key supplier for Australia’s renewable energy transmission infrastructure project with a transformer supply contract worth KRW 35 billion. Meanwhile, the company is also strengthening its presence in Europe, Australia, and Africa with notable achievements. In 2010, HYOSUNG was selected as the primary supplier of high-voltage transformers for the UK Power Networks, making its entry into the local market, and has gradually expanded its market share in Europe. Recently, the company won a contract for a large-scale phase-shifting transformer project with the UK’s National Grid, demonstrating its prowess in the specialized transformer sector. Since entering Norway in 2020, Hyosung Heavy Industries succeeded in securing a contract for high-voltage transformers from the state-owned transmission company Statnett in July 2024, marking its largest order yet. The company’s market share in Norway's high-voltage transformer market has reached 80%. Additionally, the company has established an R&D center for sustainable power equipment in Europe to lead technology development. Hyosung Heavy Industries plans to significantly increase its high-voltage transformer production capacity by investing KRW 100 billion in both South Korea and Memphis, USA. Such bold investment is essential to reliably supply the long-term orders already secured and to respond to the super-cycle expected to last over ten years. As a top-class supplier, Hyosung Heavy Industries is unhesitant to take on challenges in order to provide sustainable, high-quality products. At the center of the power super-cycle, Hyosung Heavy Industries' transformers are responsible for the backbone networks of many countries. With a proactive approach, the company has swiftly modernized the global power grid in response to soaring electricity demand. The company's efforts to develop next-generation markets is now bearing fruit as the company enters this super-cycle. This is why Hyosung Heavy Industries is anticipated to solidify its position as a leader in power solutions while ushering in new waves across the globe.

Hyosung Heavy Industries participated in the Korea Electric Industry Exhibition (Seoul International Electric Fair, SIEF), the largest energy and power generation exhibition in South Korea. Held at COEX A and B halls in Samseong-dong, Gangnam-gu, Seoul from October 18 to 20, SIEF 2023 marked its 27th year as an energy-related exhibition. This year, under the slogan "Energy Solution Leader for Tomorrow," Hyosung Heavy Industries showcased its power-related equipment, asset management systems and ESG strategies. ▲ The entrance of SIEF 2023 exhibition hall Upon entering the Hyosung Heavy Industries exhibition hall, the first thing that caught the eye was a huge media facade set up in the middle of the venue. At SIEF 2023, Hyosung Heavy Industries actively used this media facade to widely promote its ESG brand "RE:GEN NEW ENERGY". ▲ Hyosung Heavy Industries Exhibition Hall's Central Media Facade Draws Attention with 3D Representation of Marine Life The media facade of Hyosung Heavy Industries' exhibition hall showcased various energy solutions that have attracted great attention in the industrial sector. The most captivating was the video related to Hyosung Heavy Industries' ESG brand 'RE:GEN NEW ENERGY'. Especially the 3D animation with turtles and dolphins attracted the admiration and attention of many visitors at the event. ARMOUR Solution: Understanding and protecting power equipment Another highlight of the exhibition was the ARMOUR (Asset Remote Management System for Operational Utility's Reliability) display, which showcased the pinnacle of Hyosung Heavy Industries' technological expertise. ARMOUR is an asset management system developed by Hyosung Heavy Industries for power plants and substations. Its ultimate goal is to assess the current operating status of power equipment, predict its lifetime, and maintain it for accident-free operation. ARMOUR provides customers with accurate equipment life model curves based on an AI solution built from over 20,000 types of diverse data collected through inspection and maintenance of power plant and substation systems since 1982. ARMOUR can objectively assess and diagnose the condition of equipment more accurately than experienced engineers. As a result, it not only supports maintenance, but also extends equipment life and reduces costs. ▲ Visitors learn about ARMOUR solution Hyosung Heavy Industries is currently developing an integrated power equipment monitoring system that combines ARMOUR with a preventive diagnostics system. Expected to be completed in 2024, this system is expected to become the bible of integrated power equipment monitoring and maintenance systems worldwide, leading the global market. Digital substation: Converting diverse signals into digital form To take full advantage of the ARMOUR solution, status data from various parts of the plant is required. This data helps to identify abnormal signals or early symptoms of problems. After introducing the ARMOUR solution in the Hyosung Heavy Industries exhibition hall, the next section introduced the Digital Substation system, which is capable of detecting and transmitting abnormal signals from various parts of the equipment. Digital Substation equipment is a monitoring/protection device that can be used in indoor and outdoor power plants or substations. Installed in various substation equipment such as GIS (Gas Insulated Switchgear), transformers, and circuit breakers, Digital Substation collects data generated from each piece of equipment, detects any abnormalities, and notifies the customer. Based on this data, customers can determine the aging status and anomalies of their equipment, ensuring the protection of substation assets and personnel. ▲ Digital substation transmits operational monitoring signals in digital form Digital substation equipment is divided into Low Power Instrument Transfer (LPIT) and Merging Units. LPIT converts all analog/digital signals generated by the equipment into a digital format for transmission to the analyzer. The merging unit then takes the data from the LPIT and transfers it to predictive diagnostic/asset management systems such as ARMOUR. The heart of high-capacity power transmission: HVDC In addition, visitors to the Hyosung Heavy Industries exhibition were able to explore the core technology of HVDC (High Voltage Direct Current) that Hyosung Heavy Industries possesses. Most power plants, except for certain special cases such as solar power generation, produce alternating current (AC) electricity. When AC power is transmitted externally, it is converted to high-voltage direct current (DC) to minimize power loss. DC transmission also has the advantage of being easier to maintain. The system that converts AC electricity generated in power plants into high-voltage DC for transmission is known as HVDC. Systems that transmit over 100 kV are called HVDC, those with DC voltages between 10-20 kV to below 100 kV are called MVDC, and those below 10 kV are called LVDC. ▲ Hyosung Heavy Industries' HVDC MMC Module In HVDC, stable power conversion devices are critical. Connecting multiple Modular Multilevel Converter (MMC) modules in series to convert and transmit high-voltage DC is known for its adaptability and efficiency. Hyosung Heavy Industries' MMC is known for its exceptional stability. A recent application was a 200 MV substation in Yangju, Gyeonggi Province, where approximately 1,200 Hyosung Heavy Industries MMC modules were used. In addition, Hyosung Heavy Industries will provide HVDC solutions for the West Coast Backbone Project, part of the HVDC backbone network project initiated by Korea Electric Power Corporation to meet future power system needs. Improving power quality and stability with STATCOM Hyosung Heavy Industries' STATCOM (STATic synchronous COMpensator) was another highlight of the exhibition that attracted great attention from visitors. STATCOM is a device that maximizes the transmission capacity of lines while maintaining the safety and utility of power systems. It is used in conjunction with power companies to compensate for reactive power, ensure system stability and increase transmission capacity. In renewable power plants, especially wind farms, STATCOM is used to comply with fault ride through regulations and to provide reactive power capacity. It is also used in industrial facilities to balance the current in electrical loads with momentary high power, such as large motor loads at startup, and to improve the power factor in factories. ▲ Miniature of Hyosung Heavy Industries STATCOM equipment Known for its excellent stability and durability, Hyosung Heavy Industries' STATCOM, like its HVDC equipment, utilizes MMC technology for easy scalability to large capacities. Currently, Hyosung Heavy Industries' STATCOM can be installed with a single capacity of up to ±500Mva. Experience Hyosung Heavy Industries' technological expertise through various media objects The Hyosung Heavy Industries exhibition hall also featured a miniature display of underground substation equipment installed near subway stations. Installing substation equipment underground not only saves space above ground, but is also convenient for areas where power lines are being buried. ▲ An underground substation equipped with Hyosung Heavy Industries equipment The miniature depicted an underground substation equipped with Hyosung Heavy Industries' technology, including an 800kV 50kA 8,000A 2-break GIS and a 765kV single-phase 667MVA ultrahigh-voltage transformer. Above the substation, people were depicted going about their daily lives, illustrating the real impact of Hyosung Heavy Industries' technology on our lives. ▲ Miniature representing Hyosung Group's RE:GEN renewable energy ecosystem In addition, there were displays of Hyosung Heavy Industries' environmentally friendly power generation equipment, such as the industry-leading Flow Battery stationary energy storage system and PV PCS equipment that enhances the stability of wind and solar power plants. Visitors could also explore corners that showcased the blueprints of Hyosung Heavy Industries' ESG development. Becoming the world's No.1 through hard work and public interest SIEF 2023 was a remarkable event, with a record 600 exhibition booths showcasing the current state of power and generation technologies and the keen interest in related industries. In particular, the Hyosung Heavy Industries exhibition attracted a lot of attention. Visitors ranged from industry professionals, including executives from companies such as LG Electric, to students from vocational high schools such as Sudo Electric Industrial High School, covering a wide range of ages and career stages. With a wide range of exhibits and heartfelt explanations, visitors were able to learn and experience more about Hyosung Heavy Industries. ▲ A Table summarizing the core essence of the Hyosung Heavy Industries brand In the power industry, Hyosung Heavy Industries is expanding its customer infrastructure and gaining extensive experience in medium and large-scale projects. Through these efforts, Hyosung Heavy Industries is steadily building a diversified portfolio that can compete with the world's top brands in the power industry. It won't be long before Hyosung Heavy Industries' presence can be seen in power plants around the world. This was evident at SIEF 2023, where Hyosung Heavy Industries showcased its leap to becoming the world's No. 1 power industry solutions company.

On November 17, 2022, the visit of Saudi Arabia's Crown Prince Mohammed bin Salman caused a stir in the South Korean industrial sector. This was due to the announcement of the construction of a smart city called "NEOM City" in Saudi Arabia, with an estimated project cost of about 500 billion won. The NEOM City project is part of Crown Prince Mohammed bin Salman's plan to transform Saudi Arabia's oil-centered economy into a smart city-based economy. The project consists of three parts: "The Line," a self-sufficient linear city that stretches 170 km; "Opagan," an advanced industrial complex floating on the sea; and "Treasure Nature," an eco-friendly tourism resort. The Crown Prince's visit to South Korea was to establish investment and business agreements with South Korean companies for this project, and it was natural for Hyosung Heavy Industries to be involved in such a mega-project. Through these discussions, Hyosung Heavy Industries has decided to pursue the establishment of a local Saudi Arabian power equipment manufacturer and a local circuit breaker manufacturer with Alfanar, a local Saudi Arabian manufacturer. This decision was made not just because Hyosung Heavy Industries is a South Korean company but because of its proven track record and expertise in the field. Today, let us delve into the world-class capabilities that Hyosung Heavy Industries has demonstrated. Preserving precious energy: 'ESS' ESS stands for Energy Storage System, which refers to a system that stores energy. The electricity we use is generated through power plants. Instead of sending the electricity to us as soon as it is produced, it is stored via ESS, ensuring that we never experience a shortage of essential electricity in our daily lives. This enhances safety and improves energy efficiency. For renewable energy sources like solar and wind power, which can be challenging to produce on-demand, ESS technology is crucial for storing energy in advance and using it only when needed. As environmental pollution and resource depletion make renewable energy increasingly important, the value of ESS technology continues to grow. So, what accomplishments have Hyosung Heavy Industries' ESS technology achieved worldwide? Surmounting Europe's high barriers with Hyosung Heavy Industries' technical prowess Customers must refrain from entrusting a crucial business like ESS, which relies heavily on technology, to anyone. Especially in the European ESS market, which European companies dominate, it is challenging to enter without high-quality products and advanced technical capabilities. However, Hyosung Heavy Industries secured a contract in 2021 to supply a 50 MW capacity ESS in the Southampton region in collaboration with Downing, the UK's most prominent investment developer. How did they manage this challenging feat? The secret lies in Hyosung Heavy Industries' technical expertise, system design capabilities, operations, and continuous provision of solutions. The Southampton contract in the UK marked a significant milestone, further establishing Hyosung Heavy Industries' name globally. Triumphing over the world's top companies in a South African contract! It is well known that the South African power authority is extremely demanding. In June 2022, Hyosung Heavy Industries secured a large-scale project worth 190 billion won, which had to satisfy the exacting South African power authority. Moreover, they faced competition from 18 rival companies, including Tesla. Following rigorous technical evaluations and competition, Hyosung Heavy Industries ultimately won two of the five packages. This was the first time a South Korean company took on a large-scale overseas project involving ESS installation and infrastructure construction. Hyosung Heavy Industries' technical prowess was acknowledged even in faraway Africa, opening up opportunities for various business expansions in a region just beginning to explore renewable energy projects like solar power and ESS—a veritable blue ocean. Building energy infrastructure: Hyosung Heavy Industries The power grid refers to the infrastructure that connects electricity generation at power plants to our usage points. It encompasses power plants that generate electricity, substations that transform electricity into desired voltages or currents, and distribution networks that ultimately supply electricity. In simple terms, it is a system related to everything from electricity generation to its consumption, and this is precisely what Hyosung Heavy Industries does. Ethiopia's NEW energy road! Famed for its coffee, Ethiopia, especially its southern region (Southern Nations, Nationalities, and Peoples' Region), required a new power grid. Hyosung Heavy Industries signed a contract with the Ethiopian national power authority to build four new substations, expand two existing substations, and install a 480 km transmission line, totaling a project worth 235.7 billion won. This contract was secured through proactive pre-sales proposals by Hyosung Heavy Industries, which successfully negotiated the change from AIS substations to more environmentally friendly, compact, and reliable GIS substations for the first time in Ethiopia through active communication. As a result, Hyosung Heavy Industries secured a foundation for entering various markets. Here too? There too? Hyosung Heavy Industries has successfully won the first-ever digital substation contract in Iceland, a country famous for its auroras. Hyosung Heavy Industries supplied the largest-capacity transformers to Java in Indonesia and even undertook a substation project in Kuwait. Additionally, Hyosung Heavy Industries secured a STATCOM project with Company S, one of the top 5 U.S. utility companies. STATCOM is a device that controls and maintains a constant voltage, enabling the efficient supply of renewable energy. It allows for adjusting production and supply based on electricity usage, making it an essential component alongside ESS for storing power generated from renewable energy sources. In fact, Hyosung Heavy Industries did not have any supply record previously with Company S, which disadvantaged them in winning the bid. However, through active sales activities and information sharing, they were able to build trust with the client and ultimately be selected as the final bidder. This is the first STATCOM project to be installed in the Company S group, and future additional projects and related business expansions for Hyosung Heavy Industries are anticipated. The world is still boundless As the saying goes, "the world is vast, and there's yet more to do." Hyosung Heavy Industries also has a lot to accomplish in the vast world. In 2022, they recorded 509.5 billion won in new orders in Q1, and 942.6 billion won in Q2, thanks to ultra-high voltage transformer contracts centered in Europe, including the UK, Norway, and Finland, as well as orders from Saudi Arabia and South Africa. As the world continues to focus on renewable energy, the demand for Hyosung Heavy Industries' ESS and STATCOM will continue to grow. Hyosung Heavy Industries plans to solidify its presence in Europe through branches in the UK, Spain, Italy, and Germany, and expand its business in the Middle East through branches in the United Arab Emirates, Kuwait, and Saudi Arabia. Furthermore, through global production bases in Changwon, as well as the United States and China, they will support the decarbonization and energy transition efforts of various countries by meeting their global power grid investment and sophistication needs. With continuous investments, they are vigorously preparing to stir the incoming waters. Hyosung Heavy Industries plans to expand its overseas orders by expanding its transformer plant in Memphis, Tennessee, aiming for an annual target of $100 million (approximately 120 billion won). Recognized in the field of medium-voltage equipment, which is considered to be the core of energy, Hyosung Heavy Industries is leading the era of low-carbon green life worldwide.

In January 2017, during his inauguration ceremony, Hyosung's Chairman Cho Hyun-Joon declared his determination to transform Hyosung into a market-driven enterprise that listens, takes pride in its technology, and consistently triumphs. As part of this mission, Hyosung is committed to becoming a listening enterprise by practicing the VOC (Voice of Customer) management approach, which Chairman Cho consistently emphasizes, with the belief that the customer holds all the answers. Hyosung places particular emphasis on VOC management, diligently uncovering customer needs and focusing its management capabilities on resolving these concerns. The company not only pays attention to its direct customers but also heeds the voices of its customers' customers (VOCC: Voice of Customer's Customer) and competitors (VOCO: Voice of Competitor), emphasizing a unified, strategic direction for enhancing customer value. Since its establishment in 1962, Hyosung Heavy Industries has been a leading power equipment company that has grown in tandem with the development of domestic power grids. With world-class technical prowess that is recognized both domestically and internationally, the company has been concentrating on VOC management and attentively listening to customers. As a result, it has evolved into a global enterprise that plays a pivotal role as a core partner for power companies worldwide, boasting cutting-edge technology of the highest caliber. Additionally, Hyosung Heavy Industries has continuously invested in and pursued the development of sustainable technologies, even when environmental concerns were not widely recognized. As eco-friendliness has become a megatrend, the company has established itself as a pioneering enterprise by presenting sustainable technologies and solutions that align with environmental concerns. Hyosung Heavy Industries has progressed alongside the development of domestic power grids, and is now making efforts in various fields to prepare for the future, respond to the impending climate crisis, and lead the era of low-carbon green lifestyles that reflect the megatrend of sustainability. Hyosung Heavy Industries as a Global Leader with Tailored Solutions for Clients Hyosung Heavy Industries has become a leading domestic power equipment company through its 60-year history, walking alongside the development of the domestic power grid. Its commitment to VOC management has made it a pioneering enterprise on the global market. Hyosung has tailored solutions to the needs of domestic and international clients by heeding their voices. Over the past half-century, Hyosung has been at the forefront of the domestic power transmission and distribution equipment industry by supplying essential products such as transformers, circuit breakers, and electrical equipment. The company has devoted its effort to developing ultra-high-voltage transformers and the world's first two-break 800kV GIS (gas-insulated switchgear). Thanks to Hyosung Heavy Industries’ commitment to the development of the nation's power infrastructure, the company has accumulated extensive know-how and now possesses the world's top technical prowess in the medium-voltage sector, a core component of industrial energy. Hyosung does not rest on its laurels of possessing the world's finest technical capabilities. The company also incorporates VOC management by listening to its customers' voices. Since developing the nation's first ultra-high-voltage transformer, Hyosung has been committed to providing custom solutions for each country that conform to domestic technical standards as well as international standards such as IEC, ANSI, IEEE, NEMA, BS, JIS, and JEC. With products that cater to customers’ preferences for indoor and outdoor designs, capacity, and country-specific technical standards, the company offers individualized solutions to more than 80 countries. Moreover, leveraging its world-class technical expertise in the medium-voltage sector, which is a core component of industrial energy, Hyosung Heavy Industries has established itself as a global leader that offers tailored solutions alongside its cutting-edge technology. The company’s excellence in manufacturing extends to a variety of its products, including transformers, circuit breakers, motors, generators, gears, and industrial pumps, which have all received recognition for their exceptional quality. Hyosung Heavy Industries' Technology Perfectly Aligns with Eco-friendly Megatrends As environmental concerns continue to rise, eco-friendliness has become a major trend. Renewable energy sources have gained attention due to the climate crisis, and the global trend of energy transition and the development of eco-friendly equipment to address environmental issues have become common challenges in the medium-voltage sector. The power market is now being restructured around renewable energy. Hyosung, having long prepared for changes in the power industry and the eco-friendly energy market, already possesses the core technologies necessary for building next-generation power grid systems, such as energy storage systems (ESS), STATCOM, and Smart Grid. These core technologies are essential for ensuring stable and sustainable supply and demand of eco-friendly energy, especially for promoting and commercializing renewable and hydrogen energy sources. STATCOM is a solution that controls reactive power in transmission lines, enhancing the safety and quality of the power system. By offering tailored designs and after-sales management, STATCOM boasts advantages in capacity, cost-effectiveness, and eco-friendliness for various customers. Hyosung Heavy Industries holds the world record for the largest capacity for a single substation with its state-of-the-art, high-efficiency MMC (Modular Multilevel Converter) technology. Additionally, the company was the first in Korea to successfully develop a voltage-sourced HVDC (High Voltage Direct Current transmission) system using this technology. This allows for easy expansion of the system’s capacity and voltage levels, enabling customized designs to reflect customers' diverse needs. It also reduces maintenance costs, requires a small area for converter installation, and can be linked with metropolitan areas or offshore wind power systems that require limited land. During renewable energy generation, instability due to weather conditions can hinder effective power usage. However, STATCOM enhances the stability of power transmission and resolves the instability caused by unavoidable weather conditions during renewable energy generation, such as wind and solar power. Energy storage systems (ESS) are essential solutions for renewable energy-based power systems, as they increase the flexibility of the power grid by storing electricity with high volatility. In addition, direct current transmission systems such as MVDC and HVDC are known to quickly connect renewable energy to the power grid and ensure high efficiency and stability. All these technologies are the result of Hyosung's attentive consideration of customers' needs. As society moves towards an electric era based on clean energy, Hyosung Heavy Industries' ability to build stable power grids will continue to attract even more attention. Hyosung Heavy Industries Recognized as a Company Implementing Low-Carbon, Green Growth Hyosung Heavy Industries was awarded the prestigious Carbon Management Honors, which is given to companies that achieve the highest ratings in the CDP (Carbon Disclosure Project) assessment. The company received an A- rating from CDP, a global organization for carbon information disclosure, signifying the company’s commitment to implementing low-carbon green growth. The Carbon Management Honors award is a testament to Hyosung Heavy Industries' proactive approach in preparing for the low-carbon era and its dedication to core values such as Voice of Customer (VOC) and ESG management in the pursuit of sustainable development. Hyosung Heavy Industries is at the forefront of the hydrogen economy, with the plans to construct a hydrogen plant in Ulsan, Yongyeon in 2021, establish a liquid hydrogen plant in 2023, and expand hydrogen refueling stations. Additionally, the company aims to produce green hydrogen through the construction of offshore wind power plants. However, the company's focus is not limited to hydrogen; it is also investing in the development of eco-friendly products in the power sector, such as energy storage systems (ESS), eco-friendly transformers, and eco-friendly circuit breakers, in preparation for the low-carbon era. Hyosung Heavy Industries has signed an MOU with Korea East-West Power Co. to jointly develop and demonstrate a distributed zero-carbon power generation system that integrates the advantages of solar power generation, hydrogen engine generation, ESS, and water electrolysis equipment. Through this process, the company aims to secure flexible resources that can contribute to power system safety by complementing the output volatility of renewable energy with a hydrogen engine generator. Hyosung Heavy Industries has been growing alongside the domestic power grid for over half a century and has gained global recognition for the technical expertise it has accumulated in the development of power grids. Building on this expertise, the company focuses on renewable and eco-friendly energy sources, with sustainable development as its goal. To achieve this, Hyosung Heavy Industries is dedicated to listening to customers' needs, providing customized solutions, and constantly innovating through technology development that considers eco-friendliness and sustainability, with VOC and ESG management as its core values. In response to the global economic and energy crises brought about by COVID-19 and the Russia-Ukraine conflict, as well as the climate crisis, Hyosung Heavy Industries is actively investing in research to achieve decarbonization and power grid innovation, which it considers its mission. The company aims to become a leader in global power grid innovation by anticipating customers' needs and providing them with a satisfying experience.

2022 marked the 30th anniversary of diplomatic relations between Korea and Vietnam. Over this significant period, the official names used to address each other changed from "South Chosun" and "North Vietnam" to "Republic of Korea" and "Vietnam," reflecting the progress made in bilateral relations. Since the establishment of diplomatic ties in 1992, the trade between the two countries has increased by 175 times. South Korea has become Vietnam's largest investor, and the number of Koreans living in Vietnam has reached 170,000, while there are 230,000 Vietnamese nationals residing in Korea, indicating the close relationship between the two countries. On the 30th anniversary of diplomatic relations, the two countries upgraded each other to a "comprehensive strategic partnership." In 2023, 205 economic envoys visited Vietnam with the president to hold a "Korea-Vietnam Business Forum." The population of Vietnam is approximately 100 million, with an average age of only 32 years. It is regarded as a country with high growth potential in the future. With low labor costs, it is gaining attention as a country that can play a role as the 'world's factory,' following China. As a result, South Korea has become the top foreign direct investor (FDI) in Vietnam. Many countries, companies, and businesspeople are paying attention to Vietnam as the 'POST CHINA' and making efforts to invest. However, the partnership between Hyosung and Vietnam began much earlier, under Hyosung's global investment leadership. Anticipating the Post China, Vietnam Over the years, Hyosung has been at the forefront of relentless global investments. In the 1990s, anticipating the growth of China, we proposed the establishment of a local production and sales system in China. As a result, Hyosung's first overseas branch and the leading player in the textile industry, Hyosung Spandex, established its iconic factory in Jilin City, China. When everyone recognized China's potential and ventured into it, Hyosung sought a new stage. The place that caught their attention was Vietnam. Many expressed concerns about Hyosung's swift movements, but their determination could not be deterred. After investing significant time and effort in understanding the local situation in Vietnam, reviewing factory sites, and assessing the local conditions and market, Hyosung ultimately concluded that Vietnam has sufficient potential to become the next POST CHINA destination. In 2007, Vietnam became the 150th member country of the World Trade Organization (WTO), a time when it was accelerating its reforms and opening up to the world. During this period, Hyosung established its first subsidiary in southern Vietnam's industrial complex. Hyosung's ambitious vision for a greater leap on the global stage aligned with Vietnam's growth, and the two became a reality. Hyosung's expectations were right. Vietnam has transformed into a globally integrated production base for Hyosung's core products, including textiles, industrial materials, chemicals, and heavy industries. With overseas facilities in 90 locations across 28 countries worldwide, including Europe, South America, and North America, Vietnam is becoming an increasingly important front-line base for Hyosung's global market expansion and a crucial partner. Unprecedented Success Hyosung in Vietnam Dong Nai Province Industrial Complex, located one hour away by car from Ho Chi Minh City, was once predominantly covered with rubber tree plantations as recently as 2007. The area was practically barren, with the most residents making a living through farming. Hyosung constructed a factory in 2007, measuring over 90 football fields and 1.2 million square meters total. This scale was astonishing for other companies that had entered and the Vietnamese government itself. As a result, Hyosung achieved profits for ten consecutive years since the year following the establishment of its first Vietnamese subsidiary. And in 2014, the company recorded sales up 2000 percent compared to its first year. Following its first subsidiary in Vietnam, Hyosung established Dong Nai Corporation in 2015, expanding and sustaining its investment in Vietnam. This demonstrates Hyosung's resolute investment approach, which anticipates global investment trends and the future. Dong Nai Industrial Complex has transformed into the largest industrial zone in Vietnam, with over 5,000 employees. In 2012, Hyosung was recognized as an "Excellent Job Creation Company" by Dong Nai Province and received an appreciation plaque. The establishment and investment of Hyosung Corporation in Vietnam have been steadily expanding since 2007. - Established Dongnai Corporation in 2015 as a global production base, with the largest capacity for producing Spandex tire cords in a single factory. - Established a $1.4 billion investment and polypropylene production plant for the southern Kaemap Cai mep Industrial Complex in 2018. - Established tire reinforcement and automotive airbag production factories in Tam Thang IP, Vietnam - Constructed an ATM manufacturing plant in the northern Yenphong Industrial Complex in Vietnam in 2020. - Established an industrial motor production corporation in the Nhơn Trạch 5 Industrial Complex in 2022. - Planned additional facilities for a nylon factory in 2024. - Planned establishment of a Hyosung Advanced Materials carbon fiber factory in Thai Binh Province, Vietnam. As such, Hyosung Group's state-of-the-art production facilities have been fully integrated across Vietnam. As of 2022, Hyosung's cumulative investment in Vietnam amounts to 3.9 billion dollars, making it the third-largest domestic group to enter Vietnam. It has recorded sales of 3.2 billion dollars and is expected to surpass 4 trillion won in sales this year. Hyosung's sales account for 1% of Vietnam's total exports, creating a partnership that grows together. The Power of Local Vietnam in Achieving First Place "Vietnam" and "World's Number One" have become inseparable words. The Vietnamese and Dongnai corporations boast the highest production capacity as a single factory among Hyosung's global production bases, and all Hyosung products, which remain the No. 1 in the world market, are produced in Vietnam. Spandex, developed with Hyosung's proprietary technology, has become the global market leader just 10 years after its launch. Starting as a latecomer, Hyosung has achieved the top position globally as a tire essential reinforcement material, supplying uniform products that match the world's top brands domestically and in overseas factories. This reputation extends to tire cords and yarns for automotive safety belts and airbags. Hyosung established a local-centric operating policy in the early stages of its entry into Vietnam, which has led to such achievements. Hyosung has been transferring its expertise in production, quality management, sales, and other business stages to the local people while developing and supporting educational programs to enable Vietnamese workers to grow as managers. This makes Hyosung products the world's number one by allowing them to excel. The number of employees hired by Hyosung in Vietnam has increased from 190 in the first year to over 10,000. Hyosung is now the most popular workplace in Vietnam, known for producing top-quality products. With its pride in producing the best products, high wages, and welfare benefits, young talents in Vietnam aspire to work for Hyosung. Hyosung's Social Contribution Impressed the Vietnamese Community Good companies are more than just evaluated based on job creation or revenue alone. Hyosung Chairman Hyun-Joon Cho has long emphasized that “Vietnam is home to Hyosung's largest global production corporation, and Hyosung can also be said to be a member of the Vietnamese community." According to Hyosung's management policy, which emphasizes corporate social responsibility, Hyosung continues to positively influence on the local community in Vietnam even now. Hyosung's overseas medical volunteer group, "Miso Expedition," has provided free medical services in Ho Chi Minh City and Dong Nai Province since 2011. Up to now, 15,000 local residents have benefited from their services. We have also continued our efforts by donating to COVID-19 response, providing education and support for unmarried mothers and marginalized groups, and sponsoring underprivileged children in low-income areas. In 2018, during a donation ceremony for Hyosung Vietnam's COVID-19 response fund, the Chairman of the Central Committee of the Vietnam Fatherland Front at that time, Do Van Chien, expressed his gratitude to Hyosung Vietnam for their contribution of 10 billion dong (440,000 dollars). He stated, "Hyosung Vietnam has been supporting vulnerable groups through various social contribution projects nationwide" and also thanked Hyosung for their participation in the government's COVID-19 response efforts. In addition, Hyosung is making efforts in Vietnam to engage in ESG management activities, ranging from environmentally friendly smart base construction that utilizes sustainable materials to the producing spandex, tire cords, and ATMs. Hyosung's CSR, or corporate social responsibility, is highly regarded in Vietnamese society and has become an exemplary model for overseas companies. - In 2012: Dong Nai Province received an award for 'Outstanding Employment Creation Enterprise.' - In 2015: Award for Best Social Responsibility for Activities - In 2021: Selected as an excellent cultural heritage social advocacy company. - In 2022 & 2023: Received commendation for being selected as a leading sustainable company for two consecutive years. Companion, More Than a Business Partner- Vietnam It has been 16 years since Hyosung entered Vietnam. During this time, Hyosung and Vietnam have cooperated and grown together, becoming important and special partners beyond mere cooperation. Vietnam has become a global outpost for Hyosung's second leap, while Hyosung has contributed to the country's economic and community development in Vietnam. Young talents who have graduated from the top universities in Vietnam perceive Hyosung as a desirable global company to work for. Moreover, Hyosung has established itself as a trusted brand representing Korea and leading the future lifestyle, especially among Vietnamese citizens who love the Korean wave. All future Hyosung factories in Vietnam will be equipped with smart factory systems. This will be a catalyze manufacturing innovation by integrating IT technologies such as big data into core manufacturing processes. Additionally, it will lead to the establishment of a global standard manufacturing environment that addresses carbon neutrality and the climate crisis. Hyosung has grown together with Vietnam and aims to become a key and reliable partner for future growth. To achieve this, Hyosung promises continuous investment and commits to running together for global sustainable growth. We look forward to a long-term enduring partnership between Hyosung and Vietnam.

The global supply chain crisis caused by a pandemic and war that paralyzed the world has brought various business challenges. Consequently, the ability to swiftly restructure systems and adapt to the situation, known as “agility,” has emerged as a key competitive advantage for companies in ensuring business continuity. The ability to be agile is being emphasized as a crucial factor for companies to adapt and thrive in the dynamic business environment. This agility enables them to make swift and significant investments, reconsider their mid- and long-term strategies, and redefine their approaches to stakeholder communication. Agile Management: Rapidly Adapting to a Changing Environment Domestic group companies’ traditional business operating methods have been successful for a long time. Due to their large size, rigid culture, and centralized system, they have difficulty adapting quickly to rapidly changing industry environments, causing them to lack creativity and flexibility. As a result, a new management called Agile management emerged. The term "Agile'' is an adjective that means "quick" or "nimble." Particularly in business operations, it refers to a strategy that enables swift responses to changes. This phrase has been around since 1957, but widespread adoption began in 2001 when software developers published the "Agile Manifesto." This manifesto outlined a philosophy that distinguished them from traditional development methodologies.. However, to utilize this efficiently, it should not be applied through the overall operations of a company or a single business task. Rather, it should be applied by adopting new industries or project-centered approaches such as task forces (TF). To implement Agile management, Hyosung Group has established Smart Factory Task Forces (TFT) in each business units and introduced new technologies into its systems. The company collects and analyzes data on product status and equipment conditions, from raw material imports to production, shipment, and control processes. Hyosung Group also collects customer voice (VOC) data from its 62 global trade corporations and offices in countries such as China, Vietnam, Turkey, and Brazil and across 32 other production corporations. This information is then stored in a database and utilized for business purposes. Additionally, the company has partnered with MetaGalaxia, a blockchain expert, to develop a curated NFT platform based on blockchain technology in partnership with ST Telemedia Global Data Center. Hyosung Group is developing a digital-based Agile management system through all these efforts. Agile management is about more than just quick responses. It can also be characterized by proactive communication and the utilization of technology, particularly among the millennial generation. Hyosung Group utilizes the metaverse platform “Gather Town” to overcome the limitations of remote education and foster a sense of community and camaraderie among new employees. They conduct onboarding training by creating virtual spaces that resemble offline settings such as the company headquarters, auditoriums, and factories. New employees explore these virtual spaces using avatars, gaining insights into job-related information and company culture. Hyosung Group's transformation goes beyond that. A transition towards independent management has been made by each affiliate to ensure streamlined operations. They are led by professionals with expertise in their areas. We aim to foster a new corporate value system based on agile decision-making based on our deep knowledge of each product and industry. Therefore, Hyosung corporate value system is key to shaping the perception of sound management among employees and the general public. Hyosung's Agile Management Combines with 'Hyosung Way' to Create a New Philosophy. Hyosung Way: Embodies Hyosung’s Value Hyosung’s new brand concept called 'Agile Promise,' embodies the meaning of "an agile commitment towards customer engagement." Based on this concept, they have set their brand mission as “being the first to deliver innovation to customers and a sustainable future." Hyosung Way is the value structure for delivering the capabilities and mindset needed for all Hyosung employees to achieve new goals. It serves as a global company that leads innovation through Agile Promise values. In the modern era, the public evaluates companies based on their products and their production processes, such as ESG management. Departing from the traditional focus on outcomes, there is a growing recognition of the significance of role-based values in actively contributing to the "process" of societal change and success. In light of this, Hyosung introduces "excellence," "innovation," "responsibility," and "trust" as the core values for meeting the needs of customers, adapting to evolving times, and fostering collaboration with social organizations. 1. The highest value recognized by global customers - “Global Excellence for Customers” With a global mindset, technology, and expertise, we listen to our customers’ voices and provide the best values. 2. The value of pursuing constant change and innovation - “Striving for Innovation” Beyond management innovation, we continuously and rapidly pursue new opportunities to generate added value and ensure competitiveness. 3. The value of taking responsibility for the future society - “Responsibility for the Future” To build a sustainable future, every member will be held accountable for upholding our commitment to change and innovation through self-directed leadership that goes beyond authority and roles. 4. The value of trust for fostering flexible synergy. - “Trust for Synergy” We will build a dynamic, collaborative ecosystem by generating capabilities within and outside the organization based on mutual trust, respect, and cooperation. We will distribute resources to enable synergy and adapt quickly, fostering a culture of agile collaboration. Through Hyosung Way, we aim to become a pioneering company fulfilling its promises to customers. We strive to be a global innovative solutions provider, leading the way in this transition era. Moreover, we aspire to be a company that turns imagination into reality and deeply impacts the lives of our customers. Employees’ promise to practice Hyosung Way, Hyosung Credo Hyosung Group recognized the need for a structured system of activities with specific expressions to ensure consistency of Hyosung Way across employees and marketing channels. Additionally, they identified that the existing Hyosung Way lacked the ability to effectively communicate the company's value system. Therefore, they reinterpreted Hyosung Way as an employee action concept and implemented the Credo method, which emphasizes core principles, to help customers better understand Hyosung's values. By translating Hyosung Way into actionable behavior, Credo represents employees' commitment to embody Hyosung Way. Global Excellence for Customers: An agile attitude to adapt and change quickly to provide the best value to customers. 1. We prioritize the voice of the customer above all else. 2. We pledge to consistently deliver valuable products and services as a top priority. 3. We make every effort to earn recognition as the best from the customer's point of view. 4. We aim to achieve worldwide competitiveness with a global perspective. Striving for Innovation: Courage to face new challenges without fear 1. We will constantly strive to learn and develop new competencies to create opportunities. 2. We will fearlessly implement changes more effectively by responding quickly and decisively. 3. We will be at the forefront of innovation with a positive mindset 4. We will embrace challenges as opportunities for innovation rather than being afraid of them. Responsibility for the Future: Leveraging business influence for customers and society. 1. We will take charge of our responsibilities with a sense of ownership as experts in our field 2. We will always uphold our promises to our customers with a strong sense of accountability, 3. We will be mindful of our technology’s impact on society and the environment. 4. We will prioritize the value of human life and never compromise on safety. Trust for Synergy: Communication and growth through flexible team culture. 1. We will work together towards a common goal by fostering teamwork. 2. We will create a culture that embraces and supports personal growth for everyone. 3. We will aim for clearer, more transparent, and more extensive communication. 4 We will cooperatively work with stakeholders based on mutual respect and trust. Hyosung Group Chairman Hyun-joon Cho states, "In times of change, companies must transform themselves through agile management based on speed and efficiency to survive and create opportunities for success." He also stated, "We need to make the company's constitution strong and solid, and through nimble collaboration between departments, we must be able to quickly, flexibly, and efficiently embrace technology and trends." Changing markets can bring opportunities for some, and crises can present crises for others. By following Hyosung Way through Agile management, Hyosung will continue to grow.

In 2009, a global consulting firm raised serious concerns about Hyosung Heavy Industries' ESS (Energy Storage System), leading them to recommend its discontinuation. However, Hyosung Heavy Industries shocked the world by triumphantly securing a substantial package deal for the providing, installing, and constructing comprehensive ESS products abroad in 2022. Hyosung Heavy Industries accomplishment not only set the company apart as the first domestic company to achieve such an accomplishment but also necessitated outdoing 18 global companies, including Tesla. The ESS (Energy Storage System), a vital component for storing renewable energy, has undeniably become an essential device. Hyosung's exceptional competitiveness astonished the world in business arenas that even prestigious global consulting firms thought challenging. What is the key to our remarkable success? Hyosung’s success is derived from its unwavering commitment to 'Customer-centric Management.' Hyosung has succeeded by prioritizing customer satisfaction as our core business objective. Hyosung’s relentless dedication to understanding and meeting customer needs has enabled us to achieve success. However, the current downturn in the global economy calls for a broader perspective. Hyosung acknowledges that more than focusing solely on customer satisfaction is required. The crisis is becoming increasingly frequent as the world undergoes rapid transformations due to climate change, viral pandemics, and declining birth rates. Hyosung is taking its management policy to the next level by listening not only to the voice of the customer (VOC), which they've always emphasized but also to the voice of the customer's customer (VOCC). The key to Hyosung's own competitiveness is improving its customers' competitiveness. Listening to the Voice of Customers' Customers VOCC (Voice of Customer's Customer), a management approach that encompasses listening to the voice of customers' customers, has emerged with the primary objective of delivering the utmost level of customer satisfaction. By identifying what customers' customers desire and proposing solutions that meet their needs, it paves the way for superior outcomes. Hyosung practices VOCC management by utilizing a big data platform through its IT subsidiary, Hyosung ITX. Leveraging big data technology, it categorizes and analyzes consulting customers in real time based on keywords extracted from their discussions. Hyosung has experienced remarkable improvements in its consulting services by integrating big data technology. Thanks to big data technology, we were able to respond quickly and resolve complaints, thereby improving our counseling services. By diligently listening to the voice of the end customers and ensuring that feedback is easily and swiftly understood, Hyosung's efforts ultimately culminate in the highest levels of satisfaction, benefiting both our valued customers and their own clientele. In this manner, Hyosung strives wholeheartedly to meet not only the current needs of customers but also the unpredictable future demands, placing customer value enhancement at the forefront of all management activities, ranging from strategic planning and management systems to organizational culture and leadership. As the first company in the domestic industry to declare customer-centricity and customer-centric management, Hyosung is dedicated to satisfying customers' ever-evolving needs. Striving for the integration of businesses and customers, Hyosung endeavors to achieve growth as a global leader by fostering customer happiness and pursuing exceptional Customer Experiences. Moving beyond VOC to VOCC, Hyosung Practices Customer-centric Management To achieve all of this, keeping a close eye on customers' current situations and aspirations is crucial. Hyosung establishes strategies throughout the production cycles of its subsidiaries to secure customer competitiveness and strives to provide meaningful products and services that enhance customers' lives and businesses. The customer-centric management policy prioritizes products and services that satisfy customers over immediate profits. Despite challenging economic conditions, Hyosung continues to invest in facilities across all its subsidiaries, such as Hyosung TNC, Hyosung Chemical, and Hyosung Advanced Materials, to predict the timing of economic recovery and provide the products and services that customers desire. Firstly, Hyosung TNC's CREORA® Spandex has maintained its position as the global leader with a market share of over 30% for the past 12 years. It is a high-value-added functional fiber known as the "semiconductor of textiles." In 2023, Hyosung TNC introduced a comprehensive high-performance fiber-integrated brand named 'CREORA,' which includes not only spandex but also functional nylon and polyester materials. Hyosung TNC demonstrates its commitment to VOCC by investing in eco-friendly materials. In an era where social demands for sustainability are on the rise, ESG (Environmental, Social, Governance) management strategies have a profoundly impact corporate competitiveness. ESG management encompasses the pursuit of sustainable development through environmentally friendly practices, social responsibility, and transparent governance from a long-term perspective. Recognizing the growing demand for eco-friendly materials, Hyosung TNC proactively anticipates, invests in, develops, and commercializes in this field. Our dedication to these endeavors remains unwavering as we strive to make progress continuously. One of Hyosung TNC's prominent environmentally friendly material brands is 'regen.' Recently, we succeeded in the developing and commercializing "regen Bio-Based Spandex," making Hyosung TNC the world's first to do so. This spandex is produced by processing corn-derived raw materials. Starting with domestic production, we plan to expand production quantities by extending to our global production base in Vietnam. Hyosung TNC conducts personalized one-on-one consultations with customer businesses on an annually as part of its customer-centric management approach. This includes sharing insights on global fashion trends, industry developments and even conveying the voice of end customers that customers may not be aware of. Based on these consultations, Hyosung TNC also suggests new product ideas. Moreover, Hyosung's endeavors to proactively anticipate and invest in the future demands of customers, particularly in the realm of hydrogen, serve as a remarkable testament to its customer-centric management approach. Hyosung's commitment extends beyond mere facility investments, considering ESG management and future value considerations. By embracing sustainability and gaining a deep understanding of the aspirations of both customers and their clients, Hyosung is dedicated to green management and customer-centric practices within its hydrogen business. Led by Hyosung Heavy Industries, which holds the top market share in the domestic market with a total of 28 hydrogen refueling stations established through its hydrogen refueling station business, Hyosung Group has been actively building a value chain that extends from Hyosung Chemical (raw materials) to Hyosung Advanced Materials and Hyosung TNC (internal tank materials for hydrogen tanks and carbon fibers used in hydrogen electric vehicles). This value chain aims to strengthen the business in both hydrogen production and distribution and storage and utilization. Hyosung TNS exemplifies customer-centric management by prioritizing the convenience and satisfaction of its main customers, major financial institutions, and the end customers who utilize its services. Rather than offering generic ATMs and kiosks universally, Hyosung TNS goes the extra mile by designing and supplying products tailored to meet the specific requirements of each country's clientele. The company has recently developed solutions to ensure financial services are accessible to rural populations and elderly individuals in Spain. Despite operating as a B2B enterprise, Hyosung's global success can be attributed to its proactive approach of actively addressing the concerns faced by its customers and fostering trust through effective communication. By continuously considering the evolving needs of its customers and engaging in meaningful dialogue, Hyosung has cemented its position as a trusted global leader. Hyosung is committed to the concrete implementation of customer-centric management through the following five innovative declarations: First, proactively identify the root causes of customer issues. This includes not only meeting with direct customers but also understanding the needs of customers' clients, end consumers and the general public. Second, consider customer complaints as sources of ideas and inspiration. By doing so, it becomes possible to create enhanced customer experiences and value. Third, prioritize customers throughout all stages, from product planning to R&D and production operations. This requires internal process innovation. Fourth, empower all frontline employees with expertise and corresponding authority to represent Hyosung. They are encouraged to challenge existing procedures, technologies, quality standards, and company practices while exploring new possibilities. In this process, failures should be willingly accepted, turning them into opportunities for learning and growth within the organizational culture. Fifth, establish a smart monitoring and IT infrastructure system that enables real-time responsiveness to customer demands. Hyosung is not just a product supplier but a solution provider that closely communicates with customers, shares the vision, and resolves challenges. When the company goes beyond meeting customers' expected delivery and quality satisfaction levels to fulfill unforeseen future value, it enables an innovation where the enterprise and customers integrate, leading to growth as a global leading company. This belief is firmly entrenched within Hyosung, and it is a shared management value among all Hyosung employees. There is no doubt that we are living in an era where discerning customers are taking the lead. Therefore, Hyosung strives to comprehensively and multidimensionally understand its customers, staying ahead in identifying their future needs. Development and investments aimed at not only satisfying customers but also providing them with happiness are geared toward the next generation and all generations to come. This is the driving force that compels customers to choose Hyosung first, and it is the unique keyword that transforms challenges into opportunities—Hyosung's special approach of "customer-centric management.

Introducing an extraordinary realm that doesn not exist on the ground or in the sky, welcoming visitors who wish to discover remarkable products firsthand - behold the captivating realm of a virtual showroom, where the convergence of 3D and Virtual Reality (VR) technology unfolds. It goes beyond simply uploading images and realistically presents products or technologies revealing brand identity. Customers can experience and explore the products without physical contact, gaining information, interacting with 3D objects or making purchases. The digital showroom can showcase abstract and invisible technologies, as well as products that are too large to exhibit in traditional offline settings. Hyosung Group has developed a transcendent digital showroom catering to global customers and the public. This unique space comprises eight sections, each dedicated to showcasing different aspects of the brand: ESG, TNC, Advanced Materials, Chemicals, Heavy Industries, TNS, and Lifestyle. Through this digital showroom, Hyosung unveils its diverse range of products and cutting-edge technologies while visually representing the company's eco-friendly vision and commitment to agile management. Hyosung Group's Digital Showroom Hyosung Group is a company that communicates with customers and society through its technology. Its vision encompasses the future of all generations, including the next generation. Our next generation is threatened by climate crisis, ocean pollution, and fossil fuel consumption. Hyosung Group, committed to efforts for the future, has been continuously conducting research on new materials and technologies to escape from the current dark tunnel. The digital showroom, starting from the main page, showcases Hyosung's footsteps and actions that hold responsibility for the environment and the future, such as eco-friendly technologies, innovative materials, and environmentally friendly urban and lifestyle changes, all aiming for a better future. Upon entering the main page, visitors are greeted with a stunning 3D bridge video that beautifully showcases the brand identity. As we explore, visitors will witness a harmonious blend of urban and natural landscapes in the Coastal Eco City of New Zealand, envisioned for the future in the year 2040. The city features elegantly curved architectural structures arranged in a picturesque manner. Each building in the digital showroom reflects the unique characteristics of its respective industry. Notably, the central building, representing the Hyosung brand, is shaped in the form of the letter "H," symbolizing the company's name. Additionally, the TNC building depicts the twist and intricacy of fibers, highlighting the essence of textile expertise. The first screen of the digital showroom welcomes visitors with a tutorial. It explains how to use the mouse for 360-degree rotation and direction change and the keyboard for movement. All sections are organized as buttons at the top for quick navigation with a simple click. Initially, visitors enter the HYOSUNG Brand Pavilion, where everything about the Hyosung Group is introduced. Inside the H-shaped Hyosung Brand Pavilion, visitors can explore the story of the Hyosung Group, which aims to innovate continuously for its customers. Inside, customers can find the Hyosung brand identity, manifesto, brand videos, customer-oriented activities, innovative technologies, and products of each business, ESG management activities, as well as Hyosung’s heritage and history through rich visual materials such as photos and videos. It is a comfortable space where visitors can gain access to Hyosung's unique stories as if they were visiting a virtual reality Hyosung history museum. When pressing the building shaped like a globe on the left side of the Brand Pavilion, it leads to the Hyosung ESG Pavilion. Hyosung focuses on efforts towards the happiness of all generations and a sustainable future through the development of materials and energy. Hyosung has created the group ESG brand RE:GEN (Reply to Every Generation’s Future) for this purpose. At the ESG Pavilion, visitors can explore various ESG activities of the Hyosung Group and discover the RE:GEN stories related to five themes: RECYCLE, UPCYCLE, ZERO, NEW ENERGY, and SAVE. Having explored Hyosung Group's vision, story, and ESG management brand RE:GEN, take a closer look at how Hyosung Group has placed its ideas into practice through cutting-edge technologies and products. Behind the brand section, to the right of the ESG pavilion, there is the 'Hyosung's New Energy Solutions' and the Hyosung Heavy Industries section. Hyosung Heavy Industries aims to provide total energy solutions for an enhanced lifestyle and convenience. In this pavilion, visitors can explore various solutions offered by Hyosung Heavy Industries, including sustainable eco-friendly infrastructure, future power grid systems, ECO solutions, digital solutions, and even hydrogen charging stations. Each exhibit introduces the cutting-edge technologies of Hyosung Heavy Industries, which are vital for sustainable living. The Hyosung Advanced Materials pavilion embodies Hyosung's determination to develop Future Materials that offer upgraded safety and comfort for all generations, including the customers. The slogan, 'Discover New Safety & New Comfort through Future Materials,' represents this spirit. In this section, visitors can learn about the brand identity of Hyosung Advanced Materials and various Future Materials of the industry. We can also explore the technology of Hyosung's advanced materials used in automobiles, interiors, and other applications, as well as explanations of materials such as carbon fiber and aramid. Nestled to the right of the brand pavilion, the striking Hyosung TNC Pavilion captures attention with its unique exterior design, reminiscent of the artful twist of fibers. Visitors will be immersed in the world of innovation where Hyosung TNC shapes the lifestyle of tomorrow while embracing a sustainable future for our planet. Within this captivating space, visitors are invited to explore Hyosung TNC identity, technology, and products. Visitors can discover the brand story behind CREORA, Hyosung TNC's hallmark fiber brand, encompassing spandex, polyester, and nylon yarns. Furthermore, visitors can uncover the story of regen, the eco-friendly fiber brand, and gain insights into the core technologies that propel these products to new heights, such as Bio-Materials. Adjacent to the TNC area stands the Hyosung Chemical Pavilion, a testament to the brand's dedication to shaping a circular chemical industry that fosters innovation and opens up endless possibilities for future generations. Within the pavilion's walls, visitors are invited to explore the diverse range of materials produced by Hyosung Chemical, such as PP/DH, TPA, Film, Optical Film, Neochem, and POK. The central area of the pavilion offers an immersive experience where guests can witness these materials come to life through captivating 3D displays showcasing their real-world applications. By interacting with the rotating exhibits, visitors gain access to a deeper understanding of the intricate structures that underlie these remarkable materials. This space showcases technologies that are difficult to exhibit in real life, providing visitors with a firsthand look. At the far end of the Hyosung Meta-Showroom, behind the brand pavilion, is the Hyosung TNS pavilion. Here, visitors are welcomed into a world of innovation that promises a more convenient and user-friendly tomorrow in finance and retail. One of the highlights in this section is the Hyosung Innovue system, skillfully designed by Hyosung TNS. As visitors step into this realm, they can immerse themselves in the wonders of TangoLife's cutting-edge ATMs and kiosks, AI refrigerators, and TangoCafe's robotic arm automatic coffee machines. These groundbreaking solutions seamlessly blend banking, retail, and services, elevating convenience for people in myriad ways. These solutions are virtually demonstrated, showcasing their automation and optimization features. In addition, visitors can also experience BlueVerse, a platform that provides high reliability, consistent experience, future-oriented scalability, operational convenience, and customer-tailored services. The virtual space offers an opportunity to experience how Hyosung provides satisfaction in diverse ways in finance and retail. Finally, on the far right, is the Hyosung Lifestyle pavilion, a digital space showcasing Hyosung Lifestyle, which creates comfort and convenience for humanity with the best technology and products provided by Hyosung for everyday needs. The section allows visitors to experience life for the upcoming generations, explore lifestyle applications, and witness the RE:GEN ALLIANCE partner companies' collaborative efforts for a better world. At the Hyosung Meta-Showroom, we present our story, technology, products, and management style through eight engaging sections. The digital showroom not only showcases the company's story and information but also allows for active communication. Visitors can subscribe to newsletters through the announcements category on the left side of the screen, leave inquiries, and check and apply for seminars and webinars through the website. At Hyosung Group Meta-Showroom, understanding and grasping the diverse technologies all at once, or thoroughly examining every product, regardless of size or complexity, has become effortlessly achievable. Through captivating 3D visuals and informative videos, this transcendent digital space offers a wealth of resources for exploring large-scale products and easy information on intricate technologies. The Hyosung Meta-Showroom, based on vibrant, transparent communication, will continue to evolve as a platform for connecting with visitors beyond the constraints of time and space.

Amidst rising temperatures and scorching sun, it is challenging to escape the summer heat, especially when engaging in sports. Instead of merely seeking refuge under indoor air conditioning, we can embrace exercise that provides both refreshment for the mind and vitality for the body. This can be an excellent way to spend the summer, especially when sweating is more prevalent and physical stamina is easily depleted due to the heat; becoming essential to choose sportswear made from specialized materials. Clothing that absorbs sweat efficiently, dries quickly, and has good elasticity can help regulate body temperature, which can maintain a refreshing sensation, and ensure cleanliness. In addition, Hyosung incorporates its expertise into well-known recreational items such as tennis racquets, golf clubs, and fishing rods, allowing users to enjoy lighter and more active pastimes. Technologies of Hyosung, help make the summer more thrilling and vibrant. Enhancing Sports Performance with Hyosung's Technology Tennis is a sport that can be played both outside and inside, which makes it a popular choice for many people during the summer. The weight of a tennis racket has a significant impact on power and maneuverability. A heavier racket can provide more stability and power, but it can also cause fatigue and strain on the shoulders and elbows with repeated swings. A lighter racket, on the other hand, may provide more maneuverability, but it may also result in less power and difficulty striking the ball. Therefore, the material and weight of a tennis racket are crucial factors in its design. Hyosung incorporates "carbon fiber," a material known for its lightweight and high strength, into tennis rackets. These rackets offer exceptional maneuverability and power thanks to their lightweight design and superior strength. Additionally, they help minimize the chances of fatigue and injuries. Carbon fiber tennis rackets offer a great balance of lightness and resilience. They are designed with longer handles and wider racket surfaces, which greatly enhance user convenience. As a result, tennis players can experience improved endurance and power while using these rackets. This combination of benefits has made carbon fiber rackets increasingly popular among players who prioritize lighter and more convenient equipment without compromising performance. Hyosung's carbon fiber, known as a "dream material" and a substitute for steel, is 10 times stronger than steel but four times lighter. Carbon fiber possesses a wide range of exceptional qualities. These include high strength, elasticity, excellent heat resistance that can withstand high temperatures, low thermal expansion, outstanding durability even under repetitive usage without any degradation in performance, superior thermal conductivity, and corrosion resistance. In 2008, Hyosung began independently developing and producing carbon fiber, which in which in 2011 led to the launch of TANSOME®, the first high-performance carbon fiber brand in South Korea. Hyosung's advanced carbon fiber offers numerous benefits, including high strength and lightweight properties. These advantages are not limited to just tennis rackets; they also find application in a wide variety of sports and leisure products. For example, golf clubs, fishing rods, bicycles, skis, and snowboards all benefit from the use of Hyosung's carbon fiber. This versatile material transcends seasons, making it suitable for use throughout the year. This remarkable material has become an essential component of our everyday lives, as it is utilized in sports and leisure products that are in close proximity to us. Hyosung's Eco-Friendly Swimsuits: Excellent Elasticity and Resilience with Environmental Consciousness Choosing from an assortment of patterns and colors have become one of the most pleasurable aspects of swimwear. Sustainability has recently emerged as a new selection criterion for swimwear as a result of the trend's increased significance. Among the eco-friendly materials used by Hyosung TNC are regen Nylon, a nylon fiber, and regen Polyester, a polyester fiber. Additionally, they employ the bio-based fiber known as regen Bio-based, which is highly regarded for its environmentally friendly nature and technological advancements. Incorporating functionality into their swimwear designs, Hyosung TNC uses special fibers like Creora Highclo, which protects against chlorine damage, Askin, offering exceptional transparency and UV protection, and Creora Powerfit, known for its excellent stretch and body contouring properties. By combining these functional fibers with eco-friendly materials, the brand creates a wide range of swimwear that not only offers practicality but also promotes environmental consciousness. These swimwear options offer exceptional elasticity and recovery for maximum comfort. Moreover, the production process is eco-friendly, further contributing to sustainability efforts. By wearing these swimwear options, consumers can support environmental protection and send a meaningful message about the importance of caring for our planet. In particular, Hyosung TNC's regen Bio-Based is a representative product using biomass technology. Unlike conventional yarns derived mostly from petrochemicals, regen Bio-based is a groundbreaking bio-fiber created by replacing some of the previously used coal extracts for spandex production with corn-based materials certified by the United States Department of Agriculture (USDA) as bio-based. Based on our technological prowess as the world's leading spandex market share holder, Hyosung TNC succeeded in commercializing regen Bio-based, the world's first bio-based fiber, after more than a year of research and development. According to a Life Cycle Assessment (LCA) evaluation, when regen Bio-based is applied, water usage can be reduced by about 39% and carbon dioxide emissions can be reduced by about 23% compared to conventional spandex. Every ton of regen Bio-based used is equivalent to the amount of carbon dioxide absorbed by 378 pine trees in one year. In June 2022, Hyosung TNC's regen Bio-Based obtained the 'Eco Product Mark', a global eco-friendly certification, from SGS, a world-class inspection, verification, testing, and certification agency headquartered in Geneva, Switzerland. This certification is awarded to products that use eco-friendly raw materials, harmless to the human body, and are produced in an eco-friendly way through ESG management. There were cases where corn raw materials were used in the manufacture of packaging materials, cosmetics, and liquid detergents, but Hyosung TNC's regen Bio-Based was the first in the world to be used as a raw material for high-functional textile products. This distinction highlights its significant impact and represents a meaningful development in the field of sustainable textiles. Unbeatable Outdoor Apparel for Summer Hiking Even in the scorching summer, mountain climbers who have a deep love for the mountains persist in their adventures. Among them, nature enthusiasts carefully consider the materials used in their hiking attire, aiming to make choices that do not harm the environment. Their dream is to climb mountains while wearing sustainable clothing, ensuring not only their well-being but also the preservation of nature. To fulfill the aspirations of these climbers, Hyosung plays a vital role by crafting outdoor apparel made from sustainable materials. Hyosung TNC's 'regen Ocean Nylon' is an eco-friendly fiber that takes the lead in conserving marine ecosystems by recycling discarded fishing nets. Developed and successfully commercialized by Hyosung TNC as the world's first of its kind in 2007, regen Ocean Nylon has recently expanded its production capacity after completing facility expansion at the end of last year. regen Ocean Nylon is a high-value recycled fiber with a positive impact on marine ecosystem preservation and environmental protection, which has drawn attention and received love calls from brands that are proactive in these areas. In the 2023 Spring/Summer season, regen Ocean Nylon is actively utilized in the production of clothing, bags, and other items. Recently, it has been applied to K2, an outdoor brand's training sets, polo shirts, backpacks, as well as North Face's rash guards and wind jackets. Globally, a staggering 640,000 tons of fishing nets are discarded annually, with South Korea alone contributing 44,000 tons to this environmental issue. These discarded fishing nets, left adrift in the ocean, pose a significant threat to marine life, including dolphins and sea turtles, endangering their lives and disrupting the delicate ecosystem. regen Ocean Nylon offers a vital solution to this problem. By transforming these discarded fishing nets into a material like regen Ocean Nylon, we can play a crucial role in preserving the marine ecosystem and safeguarding the right to life for marine organisms. In addition to regen Ocean Nylon, Hyosung TNC offers other innovative eco-friendly fibers to promote sustainability in the textile industry. One such product is regen Robic, a 100% recycled nylon with exceptional strength and durability. It is a high-strength, eco-friendly nylon made from recycled fishing nets, known as regen Ocean Robic. Another sustainable option is regen Aqua-X, a nylon fiber that contains 10% recycled materials, providing cooling, moisture absorption, and UV blocking effects. regen Aqua-X finds broad application in various products, including activewear and golfwear, thanks to its cool touch and widespread popularity. Meanwhile, regen Robic and regen Ocean Robic's outstanding strength and durability make them suitable not only for outdoor clothing but also for outdoor backpacks and tents. Notably, Osprey, the leading global outdoor backpack brand, utilizes regen Ocean Robic, an eco-friendly fiber made from 100% discarded fishing nets. This product has gained significant attention in the market, further reinforcing its importance in environmental conservation efforts. Hyosung TNC's commitment to sustainability is evident through regen Ocean Nylon's impressive environmental benefits. Compared to conventional nylon production, regen Ocean Nylon reduces CO2 emissions by 73%, fossil fuel use by 75.7%, and water consumption by 98.6%. As the world's only company capable of producing recycled fibers for the three major chemical fibers, Hyosung TNC has earned recognition as a leading eco-friendly fiber producer. Our dedication to enhancing the functionality of eco-friendly recycled fibers continues through ongoing research and development, ensuring the introduction of differentiated, sustainable fibers that support active and eco-conscious lifestyles. Hyosung not only helps people enjoy sports easily and with fun through excellent technology, but also reduces the negative impact on the environment by utilizing eco-friendly materials. Hyosung promises to develop more useful sporting goods through the development of innovative technologies to revitalize our lives and develop materials that take the lead in protecting the environment. Hyosung's technological prowess will create a better tomorrow, and we will constantly research and drive innovation for better lifestyles.

As numerous brands across various industries, one-sided traditional communication methods have become increasingly difficult to leave a lasting impression on consumers. Staying memorable to consumers requires a two-way communication approach that fosters a sense of connection. The use of character marketing has become increasingly popular among companies as a means of achieving this goal. *Character Marketing Character marketing refers to using existing or newly created characters to establish a company's brand image or promote its trademarks and products. While character marketing was previously limited to specific industries targeting children, it is now utilized in various sectors such as beauty, fashion, and food. Character marketing is implemented in diverse ways, including incorporating characters into existing product packaging, developing new products based on characters, or creating webtoons (online comics) featuring characters. Character marketing is utilized by many companies since it can cultivate a sense of familiarity with consumers. The stories and designs possessed by characters can create a shared understanding with consumers, making it useful for friendly communication. Moreover, active communication through character marketing can even increasing brand loyalty from consumers. Character marketing with a solid story is becoming increasingly popular, with companies creating a well-developed universe with cute and humorous characters. It is because the MZ generation, which has become a key consumer group for companies, values detailed brand stories. It can deliver the brand image without resisting the MZ generation if the company's values are incorporated into the story instead of the company name. In other words, the company's story can be told through interesting stories featuring cute characters to successfully raise awareness and favorability. Hyosung also started character marketing to communicate with consumers. We have built new characters and a worldview to deliver Hyosung's ESG brand RE:GEN's vision, mission, and value to consumers in an easier and more friendly way. HYOsung Researcher, Where Are You From? In 3033, the Earth looks drastically different from what it does today. Because of indiscriminate waste disposal, environmental pollution, and resource depletion, many species once inhabiting the planet have gone extinct. As the ice has melted, the lush and verdant nature once taken for granted has also disappeared. The only thing left on Earth in 3033 is gray buildings and factories. In our universe, there is a star called HYOsung (‘sung’: 星, which means star) that resembles Earth before it became desolate. HYOsung is a planet that is rich in resources, similar to the lush Earth of the past. HYOsung's R&D center in ANYANG has researchers named HYOGEN, HYOZERO, HYONERGY, and HYOMA. They are studying the RE:GEN project to restore the ruined Earth to its original state, ensuring that all generations living on Earth can thrive. To directly implement their research findings, they were dispatched to Earth in 2023, transcending space and time. A team of HYOsung researchers is determined to keep 2023's green Earth from becoming a wasteland, so that the devastating event of 3033 won't happen again. The researchers from the planet HYOsung who arrived on Earth disguised themselves as employees of the company 'Hyosung’, which shares the same name as their planet. While working at the company, they carry out a project called 'RE:GEN (Reply to Every Generation's Future)' for the future of Earth. The 'RE:GEN' project is based on research papers conducted on the HYOsung planet, focusing on topics such as 'circular economy', 'carbon neutrality', 'hydrogen and renewable energy', and 'smart reduction'. It aims to integrate these concepts into real business practices and promote ESG activities. This project has a specific mission to 'respond to the demands of every generation on Earth' and 'spread actions for the future of all generations'. Four researchers work together on the 'RE:GEN' project and collaborate on various ESG campaigns within the sustainable business's brand marketing team. During the day, they work in Hyosung's brand marketing team, raising awareness about Hyosung's ESG technologies and values to a wide audience. At night, they continue their research under the name HYOsung, contemplating the planet’s future and humanity. Study Field of HYOsung researchers HYOGEN, the character that studies the "circular economy," has the ability to detect plastic when wearing goggles and turn plastic into a regen product by pressing the recycling button on the bag that collects and carries the found plastic. HYOGEN investigates how products from the Hyosung Group, which aims for ZERO-Waste and builds an ecosystem, impact people's daily lives. In the process, they discover various eco-friendly fiber products such as "regen Polyester," "regen Spandex," and "regen Nylon" from Hyosung TNC. They also learn about the upcycling of airbags and eco-friendly tire codes from Hyosung Advanced Materials, as well as eco-friendly polyketone POKETONE, a plastic alternative from Hyosung Chemical. HYOZERO, the character who studies 'carbon neutrality,' has a radar that can detect carbon levels above one's head. It detects severe carbon emissions and alerts individuals who contribute to pollution. HYOZERO researches the technology and implementation capabilities of the Hyosung Group, aiming for Net-Zero by minimizing carbon emissions in production processes and all products. Additionally, it examines how effectively each Hyosung Group business unit implements carbon neutrality. HYOZERO has discovered that Hyosung TNC is making numerous efforts to achieve carbon neutrality, including measuring the carbon footprint of products, transitioning to low-carbon energy, replacing high-efficiency facilities, and supplying high-efficiency energy products and solutions. HYOZERO also learned about Hyosung Heavy Industries’ activities, including establishing climate change response organizations and strategies and winning contracts for the first domestic renewable energy transmission and distribution system. Additionally, it checked that Hyosung Advanced Materials has also established climate change response organizations and has made efforts to reduce greenhouse gas emissions, conserve energy, and obtain carbon labeling certification, resulting in achieving an A grade in CDP and achieving the Carbon Management Honors Club. Lastly, HYOZERO witnessed the efforts of Hyosung Chemical in building climate change response systems, as well as energy saving, greenhouse gas reduction, and expanding the use of renewable energy. HYONERGY, a character that researching "hydrogen and renewable energy," illuminates its tail when it detects energy-wasting behavior. Through its lightning bolt symbol, it has the power to stop unnecessary energy consumption and convert it into usable hydrogen or renewable energy sources. HYONERGY studies Hyosung Group, which is dedicated to exploring renewable energy for the future of our planet. HYONERGY examines the entire value chain, including materials, components, operation techniques, and distribution systems, to commercialize and improve the efficiency of hydrogen and renewable energy. Hyosung Heavy Industries has led the domestic hydrogen economy expansion, while Hyosung TNC was the first Korean company to utilize nylon as a hydrogen fuel tank liner material. Additionally, Hyosung Advanced Materials developed hydrogen fuel tanks using their proprietary carbon fiber technology. Through these endeavors, HYONERGY acknowledges that Hyosung Group's accumulated expertise and technological capabilities in the hydrogen and energy sectors form the foundation for building a value chain centered around liquid hydrogen. By holding its star in hand, HYOMA, the character who studies "Smart Reduction," can absorb energy. HYOMA absorbs the wasted electricity by its hand as soon as it witnesses the wasted energy. By utilizing an encyclopedia containing the environmental protection data from the future, HYOMA offers people the most valuable resources. HYOMA investigates whether design technology that minimizes energy consumption and resource consumption is incorporated into every step of production and operation within the Hyosung Group. Additionally, it witnessed that the Hyosung Group is developing solutions to minimize energy and resource usage. Hyosung TNC, Hyosung Advanced Materials, Hyosung Heavy Industries, Hyosung Chemical, and Hyosung ITX have implemented solutions such as transitioning to smart factories, the "C-Cube Project" for digitizing and managing information collected on-site, and adopting a paperless culture. By using adorable designs and a robust worldview, Hyosung effectively conveys the mission and values of the ESG brand RE:GEN. Using the RE:GEN characters to conduct various environmental research activities, Hyosung introduces the company's diverse ESG initiatives in the context of the future state of the planet Earth. It aims to make its efforts for environmental protection easily accessible and relatable to consumers through RE:GEN character marketing. HYOGEN, HYOZERO, HYONERGY, and HYOMA will continue their research until the Earth is free of environmental pollution and becomes brighter for future generations. Keep an eye on our four researchers' activities from HYOsung. ▶ Watch the stories of HYOsung Researchers: linked to animation and Instatoon